BRAND DESIGN
Wellness Bridge is an organization that seeks to fill the lack of health tourism travel planning for the average American citizen, but it doesn't just end at travel planning. Wellness Bridge offers a variety of hands-on services, including consultation, planned retreats, and even one-on-one travel companionship. The intent is to provide affordable travel options for anyone seeking medical treatment abroad. Wellness Bridge aims to be a soothing environment for new and experienced travelers alike. Specifically, the services offered are designed to cater to those who are now traveling with the tension of illness or pending surgery.
To reflect the calming atmosphere, I have selected rich blue hues and soft green accents. Round shapes make up the logotype in both overall composition, as well as in the Poppins font. The target audience requires a website that is easy to navigate with clear, straight forward wording. The images selected aid in the sense of comfort and well being, while also emphasizing the forward motion of both travel and healing.
