BRAND DESIGN
The objective of working on Asia America's website, product photography, and branding was to bring the company to the 21st century and market towards a younger, trendier demographic. Asia America's legacy has been carried out for decades in its warehouse location in Portland's historic, industrial district. Despite the company's longevity, it has remained a top secret among interior designers and people "in the know," due in part to its absence from the internet, as well as its aforementioned sequestered location.
With the recent rise of dining, shopping, and tourist attractions in the industrial district of Portland, the local demographic has shifted, exposing Asia America to a clientele that is trendy, youthful, and looking for an experience. Reconciling the design of traditional Asian aesthetics with the tastes of a growing city is part and parcel to the Asia America experience.
With the recent rise of dining, shopping, and tourist attractions in the industrial district of Portland, the local demographic has shifted, exposing Asia America to a clientele that is trendy, youthful, and looking for an experience. Reconciling the design of traditional Asian aesthetics with the tastes of a growing city is part and parcel to the Asia America experience.
